Google makes major algorithm updates to its service in March which will see potential volatility in results as they work to implement these changes.
Google has been plagued with SEO spam over the last year with the increase in big AI data generation, AI news articles and blogs being produced in mass, diluting content and also the increased presence of AI click farms has seen the latest Google Algorithm update take aim at these specifically.
Google has updated its own revised spam policy, designed to remove AI and also human generated spam from results, in what looks like one of the biggest updates to date. Combatting this has not been easy for Google, initially we noted last year that Google’s stance on AI generated content left room for huge volumes of AI generated content to misuse their own algorithms as well as not being penalised sufficiently for this.
It is good to see that Google has seen this first hand, dramatically and are making drastic changes to their own search engine patterns to ensure that this does not get out of hand in the coming years as AI content is set to grow exponentially.
Spam SEO is not something that is new, blackhat SEO or tactical SEO methods used to benefit websites without providing the relevant content to rank for those keywords is something which has plagued Google since its inception (hence they no longer reveal specifics about their ranking methods), but with AI generated content now at scale, this is becoming to a point where they clearly feel they have to take action and fast.
Going further than before Google is now removing websites altogether from search results and search index with low SERP websites abusing this and evading Google’s previous updates now being caught in this latest round of updates.
We believe AI to be a good tool to use and for companies to benefit their own offering, however we do think human content will always and should always out rank AI content overall.
What does this mean for you and your SEO?
If you have hired an SEO manager in the past who only uses white hat SEO methods and have not used methods which trick Google into ranking you for various keywords, then hopefully not a lot. With these updates sometimes there are dips as the changes come in but overall this should be a benefit to you as you will see lower scoring sites move down through the rankings.
If you have noticed a big drop, worried about your SEO or would like to discuss any of this further please get in touch.
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