As the increased use of AI, (artificial intelligence) continues to grow and evolve at record breaking paces, it is making a lot people question how this tech may impact the copywriting copywriting industry. While it is still too early to say for certain what the future holds, it is clear that AI has the potential to revolutionise the way that copy is created and used.
One way that AI could be used for writing copy is through the evolving and advancement in AI-powered tools. Tools like this can analyse brand’s tone of voice, and their target audience, marketing goals to generate copy that is highly customised and impactful. One example would be AI copy tool might be able to create social media posts tailored to a specific audience, making it easier for businesses to reach their customers.
Another potential application of AI for copy is through using machine learning to analyse and optimise existing copy. By analysing the language, tone, and structure of existing copy, an AI system could identify patterns and trends that could be used to improve the effectiveness of future copy. For example, an AI system might be able to identify the types of headlines or calls to action that tend to be most successful for a particular brand, and suggest similar approaches for future copy.
But it is important to note that AI is not likely to replace human copywriters. Search Engines will want to prioritise original content and specifically human written content with an authentic voice over AI written content. As AI evolves so will the tools to detect AI written content. In addition AI systems are able to generate and optimise copy, but they are unlikely to match the creativity of a skilled human writer. Alternative use of AI copy will be used to help with the work of copywriters, helping them generate ideas or refine many ideas to write articles with more efficiency.
Interestingly, the future of copywriting and AI looks bright but still very new and as search engines continue to discourage AI written content over human generated content, it is best to be cautious with just using AI to write all your articles, rather use it as a tool to assist with your article generation. It is quite likely that we will see more businesses adopting AI powered tools to help with copywriting needs. It may be some time before AI is able to fully replace human writers, or where this is even considered acceptable use, it is clear that this technology has potential to greatly enhance the way that copy is created and used for.