Brand Guidelines & Style Guides
Brand guidelines are the instruction manual for your visual identity. They ensure everyone who touches your brand, from your team to external partners, applies it consistently and correctly.
Overview
Brand guidelines document how your brand should look, sound, and behave across all applications. They provide clear instructions on logo usage, colour specifications, typography, imagery style, tone of voice, and practical examples of correct and incorrect applications. Good guidelines save time, prevent costly mistakes, and ensure your brand remains consistent as your business grows.Guidelines empower your team to create on-brand materials without needing constant approval from marketing or design teams. They prevent inconsistent logo usage, wrong colours, and off-brand designs that weaken your identity and confuse customers. For businesses working with external suppliers like printers or web developers, guidelines are essential.We include logo specifications with minimum sizes and clear space requirements, colour palettes with exact codes for print and digital, typography guidance, imagery guidelines, and practical examples showing correct applications across business cards, letterheads, presentations, and digital platforms.
What’s included
Complete Logo Specifications
Minimum sizes, clear space requirements, acceptable variations, and examples of correct and incorrect usage across different backgrounds.
Colour & Typography Systems
Exact colour codes for print (CMYK), digital (RGB), and web (HEX). Complete typography guidance covering primary and secondary fonts with usage rules.
Practical Application Examples
Real-world examples showing how your brand works across business cards, letterheads, presentations, signage, and digital platforms.
Updateable Documentation
Guidelines that can evolve with your business, with updates available to reflect new products, expanded palettes, or refined messaging.
How we deliver
Our Brand Guidelines & Style Guides Process
Step 1: Audit & Planning
We review your current brand assets and identify what needs documenting, considering who will use the guidelines and how.
Step 2: Documentation Creation
We create comprehensive guidelines covering all aspects of your brand with clear rules, practical examples, and visual demonstrations.
Step 3: Delivery & Training
We deliver your guidelines in the appropriate format (PDF or web-based) and can provide training sessions to ensure your team understands how to apply them.
On this page
Questions
Brand Guidelines & Style Guides FAQs
Do we really need brand guidelines?
If multiple people create materials for your brand, or you work with external suppliers like printers or web developers, then yes. Guidelines prevent inconsistent logo usage, wrong colours, and off-brand designs that weaken your identity and confuse customers.
What format do brand guidelines come in?
We typically deliver guidelines as a PDF document that can be easily shared with your team and suppliers. For larger organisations, we can also create interactive web-based guidelines that are searchable and updateable. The format depends on how you plan to use them.
Can brand guidelines be updated later?
Absolutely. Brands evolve, and guidelines should evolve with them. We can update your guidelines to reflect new products, expanded colour palettes, additional logo variations, or refined messaging as your business grows and changes.
How detailed should brand guidelines be?
It depends on your needs. A small business with limited applications might only need 10-15 pages covering the essentials. Larger organisations with multiple departments, franchises, or international operations may need comprehensive 40-50 page documents covering every scenario.
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