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October 6, 2022

SEO – Why second page of Google might as well be the last

According to Moz, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years.

Moz states that being on the first page of Google captures 71% of all search traffic clicks, this has been reported to be as high as 92% more recently.

When you are running a website, trying to promote your product or service online, you know the importance of being visible in search engines especially Google. However, not everyone is always aware that difference in traffic between the first and second page of Google can be massive. Moz states that being on the first page of Google captures 71% of search traffic clicks this has been reported to be as high as 92% in recent years, meaning if your website is ranked on the second page, you might as well be on the last.

Well thats some information which may or may not come as a shock, but there are things you can do to improve your overall ranking and get on the first page of Google, here are just a few tips.

  1. Targeted keywords in your website content and meta tags. This will help search engines understand what your website is about and improve your chances of ranking for those keywords.
  2. Build high-quality backlinks from other reputable websites. Google uses backlinks as a way to measure the quality and relevance of your website.
  3. Make sure your website is mobile-friendly and loads quickly. With more and more people accessing the internet on their phones, it’s important to have a website that is easy to use on a small screen and loads quickly.
  4. Use social media to promote your website and interact with potential customers. This can help increase your online visibility and drive traffic to your website.

By following these simple and straightforward tips, consistently reviewing and posting and regularly updating your website with fresh and relevant content, you really improve your chances of ranking on the first page of Google. We wouldn’t let being on the second page of Google or any search engine hold you back. By taking action now you will see the benefits over time.