Instagram & Facebook Management
Instagram and Facebook remain the most powerful social platforms for reaching and engaging customers. We create cohesive strategies across both platforms that build awareness, drive engagement, and generate leads.
Overview
Instagram and Facebook offer complementary strengths—Instagrams visual storytelling and younger demographics pair perfectly with Facebooks broad reach and sophisticated advertising capabilities. Managing both platforms cohesively amplifies your message and maximises results.We create platform-specific content strategies that leverage each platforms unique features. On Instagram, we focus on visually stunning feed posts, engaging Stories, viral Reels, and strategic use of hashtags to increase discoverability. On Facebook, we create community-building content, run engaging groups, and leverage the platforms superior targeting for advertising.Our management includes complete content creation, daily community engagement, strategic hashtag research, influencer collaboration, Instagram and Facebook advertising, Shopping setup and management, and comprehensive analytics. Whether youre building brand awareness, driving website traffic, or generating direct sales, we create integrated Instagram and Facebook strategies that deliver measurable business results.
What’s included
Feed Content & Visual Strategy
Cohesive visual aesthetic across both platforms with high-quality images, graphics, and carousel posts that stop the scroll and drive engagement.
Stories & Reels Production
Daily Stories and trending Reels that increase visibility, engagement, and reach, optimised for each platforms algorithm and audience preferences.
Community Building & Engagement
Active engagement with followers, strategic commenting and DM responses, and Facebook Group management to build loyal, active communities.
Instagram & Facebook Advertising
Integrated paid campaigns across both platforms leveraging Metas powerful targeting, retargeting, and conversion optimisation capabilities.
Shopping & E-commerce Integration
Instagram Shop and Facebook Shops setup, product tagging, catalogue management, and optimisation to drive direct sales from social.
How we deliver
Our Instagram & Facebook Management Process
Step 1: Platform Audit & Strategy Development
Comprehensive audit of existing profiles, audience analysis, competitive research, and development of an integrated Instagram and Facebook strategy.
Step 2: Profile Optimisation & Setup
Optimise bios, profile images, highlights, Shop setup, business tools configuration, and linking between accounts for maximum efficiency.
Step 3: Content Creation & Scheduling
Create and schedule feed posts, Stories, Reels, and videos with strategic timing for optimal reach and engagement across both platforms.
Step 4: Daily Engagement & Community Management
Monitor and respond to comments and messages, engage with relevant content and accounts, and foster active community participation.
Step 5: Advertising & Performance Optimisation
Launch and optimise paid campaigns, conduct A/B testing, and continuously refine strategy based on comprehensive platform analytics.
On this page
Questions
Instagram & Facebook Management FAQs
Should we focus on Instagram or Facebook for our business?
Most businesses benefit from both. Instagram typically performs better for B2C brands, visual products, and younger audiences, whilst Facebook excels for B2B, older demographics, and community building. We recommend integrated strategies that leverage both platforms strengths.
How many times per week should we post on Instagram and Facebook?
Instagram typically requires 4-7 feed posts per week plus daily Stories and 3-5 Reels for optimal algorithm performance. Facebook performs well with 3-5 quality posts per week. We tailor frequency to your industry, audience, and content capacity.
Can you help us grow our Instagram followers authentically?
Yes. We grow followers through strategic hashtag use, engaging content, Stories and Reels, collaborations, and community engagement—never through artificial tactics like buying followers that damage engagement and credibility.
Do you manage Instagram and Facebook DMs and comments?
Absolutely. Community management is included, with timely responses to comments and DMs, engagement with user-generated content, and appropriate escalation of customer service issues to your team.
Latest news
We’ve Got a New Home!
10 years of Design for Online®
