Social Media Advertising (Paid Social)
Organic reach is limited. Paid social advertising puts your message in front of precisely targeted audiences ready to engage with your business. We create high-performing campaigns that deliver real ROI.
Overview
Social media advertising offers unparalleled targeting capabilities, allowing you to reach specific demographics, interests, behaviours, and even past website visitors. When done correctly, paid social delivers measurable results at scale.We manage campaigns across Facebook, Instagram, LinkedIn, TikTok, and Twitter/X, creating compelling ad creative, writing persuasive copy, and continuously optimising targeting and bidding strategies to maximise your return on ad spend.Our data-driven approach combines strategic audience targeting with rigorous A/B testing and performance analysis. We monitor campaigns daily, adjusting bids, budgets, and targeting to ensure every pound spent works as hard as possible. From awareness campaigns to direct response advertising, we create paid social strategies that deliver results aligned with your business objectives.
What’s included
Campaign Strategy & Planning
Comprehensive campaign planning including objective setting, audience targeting, budget allocation, and platform selection based on your goals and target market.
Ad Creative & Copywriting
High-converting ad creative including images, videos, and carousel ads with compelling copy and strong calls-to-action tested and optimised for performance.
Advanced Audience Targeting
Sophisticated targeting using demographics, interests, behaviours, lookalike audiences, and remarketing to reach your ideal customers at every stage of the funnel.
Conversion Tracking & Analytics
Comprehensive tracking implementation, custom conversion events, and detailed reporting to measure true ROI and attribution across platforms.
Ongoing Optimisation & Testing
Continuous A/B testing of ad creative, copy, audiences, and placements with regular optimisation to improve performance and reduce cost per acquisition.
How we deliver
Our Social Media Advertising (Paid Social) Process
Step 1: Campaign Planning & Goal Setting
Define clear campaign objectives, target audiences, key messages, and success metrics aligned with your business goals.
Step 2: Audience Research & Targeting Setup
Build detailed audience segments using platform targeting tools, install tracking pixels, and set up conversion tracking for accurate measurement.
Step 3: Creative Development & Ad Setup
Create compelling ad creative and copy, build campaign structures, set budgets and bidding strategies, and configure all technical settings.
Step 4: Launch & Monitoring
Launch campaigns and monitor performance closely during the critical first 48-72 hours, making rapid adjustments to optimise delivery and results.
Step 5: Ongoing Optimisation & Reporting
Daily monitoring and optimisation, regular A/B testing of new creative and audiences, and comprehensive monthly reporting with strategic recommendations.
On this page
Questions
Social Media Advertising (Paid Social) FAQs
How much should I spend on social media advertising?
Minimum budgets vary by platform and objective. We typically recommend starting with at least £500-1000/month per platform to gather meaningful data and see results. Budget should scale with your business goals and campaign performance.
Which social media platform is best for advertising?
It depends on your target audience and objectives. Facebook/Instagram excels for B2C and broad reach, LinkedIn for B2B and professional services, TikTok for younger audiences. We recommend platforms based on where your customers actually spend time.
How long before I see results from paid social campaigns?
Initial results appear within days, but campaigns typically need 2-4 weeks to optimise and reach full potential. We recommend committing to at least 3 months to properly test, optimise, and scale successful campaigns.
Do you manage the ad creative or do we need to provide it?
We handle complete creative development including copywriting, graphic design, and video editing. We can work with your existing assets or create everything from scratch. Most clients appreciate our full-service approach.
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