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Website Redesign Services

Website redesign services that modernise your online presence whilst preserving your SEO value and improving conversions.

Overview

An outdated website looks unprofessional and actively costs you business. Poor mobile experience, slow loading speeds, and dated design send visitors straight to competitors. Our website redesign service transforms your digital presence whilst preserving what’s working and fixing what isn’t.

We approach redesigns strategically, beginning with comprehensive analysis of your current site’s performance, traffic patterns, and conversion data. This insight guides our redesign decisions, ensuring we enhance elements that work, eliminate what doesn’t, and introduce improvements that drive measurable results.

Crucially, we manage redesigns in ways that protect your search rankings. We implement proper redirects, preserve valuable content, maintain URL structures where sensible, and follow best practices that prevent the traffic drops often associated with poorly executed redesigns. The result is a modern, high-performing website that builds on your existing success rather than starting from scratch.

What’s included

SEO-Preserving Migration

Careful planning and implementation of 301 redirects, URL structure optimisation, and content migration strategies that protect your search rankings throughout the redesign.

Conversion Rate Optimisation

Data-driven design improvements focused on increasing enquiries, sales, and desired actions through strategic enhancements that improve business results.

Modern Design Standards

Contemporary layouts, updated typography, improved imagery, and current design trends that restore credibility and trust with your audience.

Performance Enhancement

Technical improvements that dramatically increase site speed, mobile performance, and overall user experience, factors that directly impact conversions and SEO.

How we deliver

Our Website Redesign Services Process

Step 1: Audit & Strategy

Comprehensive analysis of your current site's performance, SEO value, user behaviour, and conversion data to inform redesign priorities and protect what's working.

Step 2: Redesign & Feedback

We create modern designs addressing identified weaknesses whilst incorporating your feedback, ensuring the new design aligns with your vision and goals.

Step 3: Migration & Launch

Careful migration with proper redirects, thorough testing, and SEO monitoring to ensure a smooth transition that maintains rankings and improves performance.

Questions

Website Redesign Services FAQs

Will a redesign affect my search rankings?

Not if executed properly. We implement strategic redirects, preserve valuable content, and follow SEO best practices throughout the redesign to maintain and often improve your search visibility.

Can we keep our existing domain and URLs?

Yes. We typically maintain your domain and preserve URL structures where beneficial for SEO. When URL changes are necessary, we implement proper 301 redirects to prevent broken links and ranking loss.

How long does a website redesign take?

Typically 6-12 weeks depending on site size and complexity. This includes audit phase, design development, feedback rounds, development, content migration, testing, and launch with SEO monitoring.

Should we redesign or start fresh?

Usually redesign. Starting fresh means losing SEO value, backlinks, and domain authority built over years. Redesigning preserves these assets whilst modernising your site, delivering better ROI than starting over.

Still have questions? Use our live chat or call our team on 01284 245 170, Mon–Fri 9am–5pm.