AI Image & Video Generation
We produce AI-generated images and video for marketing, product and social content, working alongside our own photography and video team. That combination means each piece gets the approach that suits it best, whether that is generated, filmed or both together.
Pricing from
Overview
Generated imagery has become genuinely useful for marketing work. Product shots placed in new settings, lifestyle imagery for social campaigns, concept visuals for pitching an idea internally, and variations on a theme produced in the volume that advertising schedules demand. Video generation has advanced quickly too and now suits short-form social content and product demonstrations well.
The work we find most interesting combines the two. Our production team films on location, then we animate elements within that footage to add movement, weather or seasonal detail that would be impractical to capture on the day. The people and the places stay real, and the generated work sits inside the shot rather than replacing it. Campaigns built this way keep the authenticity of a proper shoot while reaching further than the budget for one would normally allow.
We work from your existing brand assets so everything belongs together. Your colours, your photography style and your product detail are established before we generate anything, which is what makes the results usable rather than merely impressive.
Having a photography and video team in-house matters here. It means we can tell you which pieces benefit from generation, which will land better filmed properly, and where combining the two gives you something neither would manage alone. We are also clear about commercial rights from the outset, so you know exactly what you can publish, where and for how long.
Where you need traditional production, our photography and videography service covers it, and our AI audio and video processing service covers work with footage you already hold.
What’s included
Animating Your Own Footage
We animate elements within footage our team has already filmed, adding movement, weather and seasonal detail to real locations and real people. It gives a campaign something a shoot alone would struggle to achieve.
Marketing and Product Imagery
Product shots in new settings, lifestyle imagery, concept visuals and campaign assets, produced in the volumes that social and advertising schedules need.
Generated Video Content
Short-form video for social, product demonstrations and concept pieces, generated from a brief and refined until the result suits the campaign.
Consistent With Your Brand
We work from your existing brand assets, colours and photography so generated material sits comfortably alongside everything else you produce.
Generated, Filmed, or Both
Our in-house photography and video team means you get an honest recommendation on which pieces suit generation, which are better filmed, and where combining the two gives you the strongest result.
How we deliver
Our AI Image & Video Generation Process
Step 1: Agree the Right Approach
We look at what the campaign needs and agree which pieces suit generation and which will work better filmed, so your budget goes to the right approach for each one.
Step 2: Establish the Visual Direction
Your brand colours, photography style, product detail and existing assets are established as the reference, which is what keeps the output consistent.
Step 3: Produce Initial Concepts
We produce an initial set of concepts for your review, so you can steer the direction before we commit to the full volume.
Step 4: Refine and Produce
We refine against your feedback and generate the full set, keeping the look consistent across every asset in the campaign.
Step 5: Deliver in Your Formats
Everything arrives in the formats your channels need, with the commercial rights position confirmed in writing.
On this page
Client work
Christmas campaigns for Rougham Estate
We used AI video generation across Rougham Estate’s Christmas campaigns, animating elements within footage our team had already filmed on the estate. The locations and the people were real, and we added movement and seasonal detail where it lifted the story and brought a bit of Christmas magic to the finished pieces. That combination is usually where generation earns its place, working inside filmed material to achieve something a shoot alone would struggle to deliver.
Pricing from
Featured film
Questions
AI Image & Video Generation FAQs
What does AI image and video generation cost?
A starter batch of concepts with refinements begins at £450, based on our £675 day rate. Campaign work combining filmed footage with generated elements is quoted against the brief, and we confirm the fee before starting.
Can you combine generated elements with our real footage?
Yes, and it is some of the most effective work we do. We film on location, then animate elements within that footage to add movement, weather or seasonal detail. The result keeps your real people and real locations while achieving something a single shoot day could not.
Can we use the results commercially?
Yes. We use tools whose terms permit commercial use and we confirm the position for your specific project before we begin, so you know exactly what you can publish and where. Where a piece needs guaranteed exclusivity, we will tell you which route gives you that.
When is filming the better choice?
Generation suits concept work, product variations, backgrounds and social assets particularly well. Where your audience needs to see your actual people, your premises or fine product detail, filming produces a stronger result, and we are equipped to do both or to blend them.
Will the results match our brand?
We establish your brand colours, photography style and product detail first and work from your existing assets, then refine until the output sits comfortably with the rest of your material. Revisions are part of the process rather than an extra.
Which formats do you deliver?
Whatever your channels need. Social formats, web-optimised versions, print resolution and video in the aspect ratios each platform expects, all delivered ready to use.
Claude Academy training supporting our AI services.
We have completed all 19 certifications currently available, covering practical AI use, automation, development, data integrations and training. This helps us apply Claude more effectively across client projects.
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