Analysis Summary
Qwen Plus 0728 is a text-only model with a 1M-token context window, tool use, and function calling. Its pricing supports economical use across large documents, structured content operations, and repeated API workflows. The input contains no benchmark results, however, so its reasoning, coding, instruction following, and reliability cannot be compared confidently with measured alternatives.
It is a sensible candidate for SEO briefs, content restructuring, document classification, and other workflows where long context and low cost drive the decision. Function calling expands its usefulness beyond simple generation, but there is no evidence here of robust autonomous execution. Start with bounded tasks, automated checks, and human approval for client-facing output. It is a volume-oriented option rather than a proven flagship.
Assessed September 7, 2026
Editorial notes
Qwen Plus 0728 offers a 1M-token context, tool use, and function calling at low cost, making it a strong volume candidate, but the supplied data does not verify its production quality.
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DFO Verdict
Qwen Plus 0728 offers a 1M-token context, tool use, and function calling at low cost, making it a strong volume candidate, but the supplied data does not verify its production quality.
How Qwen: Qwen Plus 0728 compares
Its 1M-token context window is larger than 84% of the models we list. At $0.26 per million input tokens it is cheaper than 50% of comparable models.
Dark bar = input · light bar = output, scaled to the priciest peer.
1M tokens ≈ 8 full-length novels or ~2,500 pages of business documents in a single request.
Strongest on value. The pulled-in technical corner is the trade-off, and if the shape matters more than the price, this is your model.
Compare shapes side-by-side →Pricing
| Token Type | Cost per 1M tokens | Cost per 1K tokens |
|---|---|---|
| Input | $0.26 | $0.000260 |
| Output | $0.78 | $0.000780 |
What would Qwen: Qwen Plus 0728 cost your business?
Pick the job that looks most like yours, then fine-tune with the sliders. Estimates update live.
A website chatbot handling around 100 customer conversations a day, a few short messages each.
Full calculator with 756 models → Price Calculator
These numbers get smaller with the right architecture.
We route routine calls to cheap models and save Qwen: Qwen Plus 0728 for the hard ones. Most clients cut their estimate by 60-80%.
Talk to our teamAbout Qwen: Qwen Plus 0728
Qwen Plus 0728, based on the Qwen3 foundation model, is a 1 million context hybrid reasoning model with a balanced performance, speed, and cost combination.
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Frequently asked questions about Qwen: Qwen Plus 0728
How much does Qwen: Qwen Plus 0728 cost?
Qwen: Qwen Plus 0728 costs $0.26 per million input tokens and $0.78 per million output tokens.
What is the context window of Qwen: Qwen Plus 0728?
Qwen: Qwen Plus 0728 has a context window of 1,000,000 tokens (1M).
What can Qwen: Qwen Plus 0728 do?
Qwen: Qwen Plus 0728 supports tool use and function calling.
Who created Qwen: Qwen Plus 0728?
Qwen: Qwen Plus 0728 is developed by Qwen and was released on September 8, 2025.
Data sourced from the OpenRouter API, Artificial Analysis, the Hugging Face Open LLM Leaderboard and our own internal testing. Scores are editorially curated by our team.
Last updated: September 7, 2026 8:38 pm