Social Media Strategy & Planning
Effective social media starts with a solid strategy. We create data-driven plans that align with your business objectives, target the right audiences, and deliver measurable outcomes.
Trusted by UK & Global businesses. Chosen by over 250+ companies nationwide.
Social Media Strategy & Planning features
Audience Research & Persona Development
In-depth analysis of your target audience demographics, behaviours, pain points, and platform preferences to inform content and targeting strategies.
Competitive Analysis & Market Positioning
Comprehensive review of competitor social strategies, content performance, and audience engagement to identify opportunities and differentiation points.
Platform Strategy & Selection
Data-driven recommendations on which platforms to prioritise based on your audience, goals, and resources for maximum ROI.
Content Calendar & Publishing Schedule
Strategic content planning with optimal posting times, content mix, campaign coordination, and seasonal planning to maintain consistent engagement.
Social Media Strategy & Planning provided by Design for Online®
Social media success doesnt happen by accident. It requires careful planning, audience research, competitive analysis, and a clear content strategy.We begin by understanding your business goals and target audience, then conduct thorough research into your competitors and industry trends. This insight forms the foundation of a tailored strategy that positions your brand effectively across the right platforms.Our strategic approach includes detailed content calendars, posting schedules optimised for engagement, clear KPIs to measure success, and contingency plans for reputation management. We continuously refine your strategy based on performance data, ensuring your social media efforts deliver tangible business results.
How we deliver
Our Social Media Strategy & Planning process
Step 1: Discovery & Goal Setting
We start with in-depth consultations to understand your business objectives, target audience, brand voice, and current social media performance.
Step 2: Research & Analysis
Comprehensive audience research, competitive analysis, and industry trend assessment to identify opportunities and inform strategy.
Step 3: Strategy Development
Creation of a tailored social media strategy including platform selection, content themes, posting schedules, KPIs, and growth tactics.
Step 4: Implementation Planning
Detailed content calendars, resource allocation, workflow processes, and approval systems to execute the strategy effectively.
Step 5: Monitoring & Optimisation
Ongoing performance tracking against KPIs with monthly strategy reviews and adjustments based on data insights and emerging trends.
Social Media Strategy & Planning FAQs
How long does it take to develop a social media strategy?
Typically 2-3 weeks for comprehensive strategy development including research, analysis, and documentation. Rush strategies can be completed in 1 week for urgent needs.
Do you create strategies for all social media platforms?
Yes, we create strategies for all major platforms including Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, and Pinterest. We recommend the platforms best suited to your audience and goals.
How often should a social media strategy be updated?
We recommend quarterly strategy reviews with minor adjustments, and comprehensive annual strategy refreshes to account for platform changes, algorithm updates, and evolving business objectives.
What if our business goals change after the strategy is created?
Strategies should be flexible. We build in contingency planning and can pivot quickly when business priorities shift, ensuring your social media efforts always align with current objectives.
- Still have questions? Use our live chat or call our team on 01284 245 170 Mon - Fri 9am - 5pm
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