Growing organic visibility for Women's Wellness Clinic

We have been working with the clinic on our Balanced SEO and website management plan for over 16 months, building their organic presence in a competitive and medically sensitive search landscape. Our work covers ongoing on-page optimisation, local SEO across all three clinic locations, and technical SEO to ensure the site remains properly structured and indexed. Alongside this, we regularly make website improvements as part of our management work, including updates to the booking system, layout refinements, and general quality of life changes that support both the user experience and search performance.

The growth across the period has been consistent and compounding. Total impressions across the relationship reached 289,000, with daily impressions growing from near zero to regularly exceeding 1,500 per day and peaking above 2,000 from an initial 150 per day. Monthly clicks increased by approximately 15 times over the course of our work together, and average ranking position improved from around position 35 at the start down into the low-to-mid teens, reflecting the steady climb in keyword authority across their core services and locations.

Women's Wellness Clinic is a private women's health provider led by Dr Reem Al-Shaikh and Dr Gill Shields, both British Menopause Society accredited GPs with over 15 years of experience. The clinic offers specialist care across three locations in Cambridge, Bishop's Stortford, and Ware, covering menopause treatment, HRT prescribing, private coil fitting and removal, contraceptive implants, and well woman blood tests. Appointments are available face-to-face or virtually, making specialist women's healthcare accessible across Hertfordshire and Cambridgeshire.